diff --git a/server/src/index.js b/server/src/index.js
index 479a4ee..32b76c9 100644
--- a/server/src/index.js
+++ b/server/src/index.js
@@ -759,8 +759,14 @@ async function analyzeAndPersistConversation(tenantId, conversationId) {
     ...customer,
     company: String(result.aiProfile?.companyName || '').trim() || customer.company,
     language: String(result.aiProfile?.preferredLanguage || '').trim() || customer.language,
-    products: Array.from(new Set([...(customer.products || []), ...(result.products || [])])),
-    tags: Array.from(new Set([...(customer.tags || []), ...(result.tags || [])])),
+    products: Array.from(new Set(normalizedTextList(
+      [...(customer.products || []), ...(Array.isArray(result.products) ? result.products : [])],
+      ['name', 'product', 'category'],
+    ))),
+    tags: Array.from(new Set(normalizedTextList(
+      [...(customer.tags || []), ...(Array.isArray(result.tags) ? result.tags : [])],
+      ['label', 'name', 'category'],
+    ))),
     intentScore,
     intentLevel: result.intentLevel || customer.intentLevel || 'low',
     stage: result.stage || customer.stage || 'initial',
@@ -777,7 +783,7 @@ async function analyzeAndPersistConversation(tenantId, conversationId) {
         ? result.aiProfile.relationshipEvidence.map(String).filter(Boolean).slice(0, 3)
         : [],
       summary: String(result.summary || ''),
-      nextActions: Array.isArray(result.nextActions) ? result.nextActions : [],
+      nextActions: normalizedTextList(result.nextActions, ['action', 'text', 'label', 'name']),
       profileVersion: 3,
     },
     aiAnalyzedAt: new Date().toISOString(),
@@ -1125,6 +1131,18 @@ const kinds = {
   customers: 'customers', opportunities: 'opportunities', tasks: 'tasks', risks: 'risks',
   knowledge: 'knowledge',
 }
+function normalizedTextList(values, preferredKeys = []) {
+  if (!Array.isArray(values)) return []
+  return values.map((item) => {
+    if (typeof item === 'string' || typeof item === 'number') return String(item).trim()
+    if (!item || typeof item !== 'object') return ''
+    for (const key of preferredKeys) {
+      const value = item[key]
+      if (typeof value === 'string' || typeof value === 'number') return String(value).trim()
+    }
+    return ''
+  }).filter(Boolean)
+}
 function withDefaults(kind, body) {
   if (kind === 'customers') {
     const source = body && typeof body === 'object' ? body : {}
@@ -1135,15 +1153,15 @@ function withDefaults(kind, body) {
     valueLevel: 'D', isKey: false, ownerId: null,
     aiProfile: { summary: '', keyPoints: [], nextActions: [] },
     ...source,
-    products: Array.isArray(source.products) ? source.products : [],
-    tags: Array.isArray(source.tags) ? source.tags : [],
+    products: normalizedTextList(source.products, ['name', 'product', 'category']),
+    tags: normalizedTextList(source.tags, ['label', 'name', 'category']),
     aiProfile: {
       summary: '',
       keyPoints: [],
       nextActions: [],
       ...(source.aiProfile && typeof source.aiProfile === 'object' ? source.aiProfile : {}),
-      keyPoints: Array.isArray(source.aiProfile?.keyPoints) ? source.aiProfile.keyPoints : [],
-      nextActions: Array.isArray(source.aiProfile?.nextActions) ? source.aiProfile.nextActions : [],
+      keyPoints: normalizedTextList(source.aiProfile?.keyPoints, ['text', 'label', 'name']),
+      nextActions: normalizedTextList(source.aiProfile?.nextActions, ['action', 'text', 'label', 'name']),
     },
     }
     return {
@@ -1155,10 +1173,26 @@ function withDefaults(kind, body) {
   }
   return body
 }
+
+async function normalizeLegacyCustomerResources() {
+  const { rows } = await pool.query(
+    "SELECT tenant_id, data FROM resources WHERE kind='customers'",
+  )
+  let updated = 0
+  for (const row of rows) {
+    const current = row.data
+    const normalized = withDefaults('customers', current)
+    if (JSON.stringify(current) === JSON.stringify(normalized)) continue
+    await putResource(String(row.tenant_id), 'customers', normalized)
+    updated++
+  }
+  if (updated) console.log(`Normalized ${updated} legacy customer records`)
+}
 for (const [path, kind] of Object.entries(kinds)) {
   app.get(`/api/${path}`, async (req, res) => {
     let list = await listResources(req.auth.tenantId, kind)
     if (kind === 'customers') {
+      list = list.map((customer) => withDefaults('customers', customer))
       list = await Promise.all(list.map(async (customer) => {
         const country = resolveCustomerCountry(customer, customer)
         if (
@@ -5650,6 +5684,9 @@ async function runMessagingIntegrityMaintenance() {
   if (weeklyDue) await reconcileConnectedMessagingChannels({ full: true, refreshProfiles: true })
 }
 
+setTimeout(() => void normalizeLegacyCustomerResources().catch((error) => {
+  console.error(JSON.stringify({ message: 'Customer shape normalization failed', error: error.message }))
+}), 1_000).unref?.()
 setTimeout(() => void reconcileConnectedMessagingChannels(), 15_000).unref?.()
 setInterval(
   () => void reconcileConnectedMessagingChannels(),
diff --git a/src/components/inbox/InsightPanel.tsx b/src/components/inbox/InsightPanel.tsx
index 4ff3074..4962857 100644
--- a/src/components/inbox/InsightPanel.tsx
+++ b/src/components/inbox/InsightPanel.tsx
@@ -31,6 +31,7 @@ import { IntentScoreBadge, CustomerStageBadge, SentimentBadge, RiskLevelBadge }
 import { CUSTOMER_STAGES, NEXT_ACTIONS, countryMeta, INTENT_LEVELS } from '@/config/constants'
 import { toast, errorMessage } from '@/app/store/toast'
 import { cn } from '@/utils/cn'
+import { formatProductName } from '@/utils/format'
 import { CustomerProfileRadar } from '@/components/customer/CustomerProfileRadar'
 import { CustomerSemanticTag } from '@/components/customer/CustomerSemanticTag'
 
@@ -151,8 +152,8 @@ export function InsightPanel({
         </div>
 
         <div className="mt-3 flex flex-wrap gap-1.5">
-          {customer.products?.map((p) => (
-            <Badge key={p} variant="primary">{p}</Badge>
+          {customer.products?.map((p, index) => (
+            <Badge key={`${formatProductName(p)}-${index}`} variant="primary">{formatProductName(p)}</Badge>
           ))}
           {customer.tags?.map((t) => (
             <CustomerSemanticTag key={t} tag={t} />
diff --git a/src/pages/customers/CustomersPage.tsx b/src/pages/customers/CustomersPage.tsx
index b43de8b..28257dd 100644
--- a/src/pages/customers/CustomersPage.tsx
+++ b/src/pages/customers/CustomersPage.tsx
@@ -48,6 +48,7 @@ import {
   INTENT_LEVELS,
 } from '@/config/constants'
 import { cn } from '@/utils/cn'
+import { formatProductName } from '@/utils/format'
 import type { Customer } from '@/types'
 import type { ChannelType } from '@/types/messaging'
 
@@ -285,7 +286,7 @@ export function CustomersPage() {
                   <Td onClick={() => navigate(`/customers/${customer.id}`)}><CountryFlag code={customer.country} /></Td>
                   <Td onClick={() => navigate(`/customers/${customer.id}`)}><span className="text-xs">{customer.email || customer.phone || '—'}</span></Td>
                   <Td onClick={() => navigate(`/customers/${customer.id}`)}><span className="flex items-center gap-1"><ChannelIcon channel={customer.channel} size="xs" withBg={false} />{customer.channel}</span></Td>
-                  <Td onClick={() => navigate(`/customers/${customer.id}`)}><span className="text-xs">{customer.products[0] || '—'}</span></Td>
+                  <Td onClick={() => navigate(`/customers/${customer.id}`)}><span className="text-xs">{formatProductName(customer.products?.[0]) || '—'}</span></Td>
                   <Td><IntentScoreBadge score={customer.intentScore} /></Td>
                   <Td><CustomerStageBadge stage={customer.stage} /></Td>
                   <Td><SentimentBadge sentiment={customer.sentiment} emojiOnly /></Td>
@@ -333,8 +334,8 @@ export function CustomersPage() {
                 <SentimentBadge sentiment={customer.sentiment} emojiOnly />
                 {customer.riskLevel !== 'none' && <RiskLevelBadge level={customer.riskLevel} />}
               </div>
-              {customer.products.length > 0 && (
-                <p className="mt-2 text-xs text-muted-foreground truncate">{customer.products[0]}</p>
+              {customer.products?.length > 0 && (
+                <p className="mt-2 text-xs text-muted-foreground truncate">{formatProductName(customer.products[0])}</p>
               )}
             </Card>
           ))}
diff --git a/src/pages/dashboard/DashboardPage.tsx b/src/pages/dashboard/DashboardPage.tsx
index b59843e..ff22f4c 100644
--- a/src/pages/dashboard/DashboardPage.tsx
+++ b/src/pages/dashboard/DashboardPage.tsx
@@ -30,7 +30,7 @@ import { useAuthStore } from '@/app/store/auth'
 import { useI18n } from '@/i18n'
 import { getPlan } from '@/config/pricingPlans'
 import { countryMeta, taskTypeLabel, CHANNEL_META, riskLevelMeta } from '@/config/constants'
-import { formatDateTime, formatRelative } from '@/utils/format'
+import { formatDateTime, formatProductName, formatRelative } from '@/utils/format'
 import { toast, errorMessage } from '@/app/store/toast'
 import { PageLoading, ErrorState, EmptyState } from '@/components/ui/feedback'
 import { Card, CardHeader } from '@/components/ui/card'
@@ -235,7 +235,7 @@ export function DashboardPage() {
                     <CountryFlag code={c.country} withName={false} />
                   </div>
                   <p className="mt-0.5 truncate text-xs text-muted-foreground">
-                    {c.products?.[0] ?? '—'} · 建议：{c.aiProfile?.nextActions?.[0] ?? '跟进'}
+                    {formatProductName(c.products?.[0]) || '—'} · 建议：{c.aiProfile?.nextActions?.[0] ?? '跟进'}
                   </p>
                 </div>
                 <div className="flex shrink-0 flex-col items-end gap-1">
diff --git a/src/utils/format.ts b/src/utils/format.ts
index 66d2d0e..5708c96 100644
--- a/src/utils/format.ts
+++ b/src/utils/format.ts
@@ -71,3 +71,15 @@ export function localTimeByOffset(offsetHours: number): string {
   const target = new Date(utc + offsetHours * 3600000)
   return `${pad(target.getHours())}:${pad(target.getMinutes())}`
 }
+
+export function formatProductName(value: unknown): string {
+  if (typeof value === 'string' || typeof value === 'number') return String(value).trim()
+  if (!value || typeof value !== 'object') return ''
+  const product = value as Record<string, unknown>
+  for (const key of ['name', 'product', 'category']) {
+    if (typeof product[key] === 'string' || typeof product[key] === 'number') {
+      return String(product[key]).trim()
+    }
+  }
+  return ''
+}